Guest Columnist: John Dudley, EB Chamber|
Cold & Economy
Spurs Apathy? Not Here (Hopefully).
The chill in the air is growing, and our economy is still in the
toilet. Many of our East Boston businesses are struggling, to say
the least. The primary role of the East Boston Chamber of Commerce
is to stimulate, motivate, encourage, and excite our members and
Please consider this message a fire being lit under the seat of your
If you, our neighborhood businesses, are going to make it to the
other side of this recession not just in one piece, but actually
more lively and gainful than before, it is going to take your
ingenuity, your involvement, and your cooperation. You’ve done it
before, and you can do it again.
Ingenuity: Create something where there’s been nothing. These
are tough times for consumers, so develop special deals and offers,
or extend new discounts, even for your most loyal customers. If you
don’t yet have a website, get one – and quickly! Increase your
Internet presence and watch your customer base grow, from inside and
outside the neighborhood.
Involvement: Join the East Boston Chamber. Get involved
with East Boston Main Streets. Whatever you do, do SOMETHING. A
boulder will not move without a few good men and women throwing
their weight into it, and so the same goes for the future of your
business community. YOU can be a member of the Chamber, and YOU can
help make a difference that will inevitably result in an increase to
your bottom line. Convince your friends to get involved as well.
Cooperation: Go outside and meet your business neighbors to
the left and right of you. Promote your fellow Chamber members and
other Eastie businesses. For example, pass out their menus in your
store if you hand out their business cards in your restaurant. Get
involved in making a difference on a Chamber committee. If your
neighbor succeeds, it is more likely that you will too.
Call the Chamber. Get involved. Help yourself.
John Dudley is the
executive director of the East Boston Chamber of Commerce.