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Sterlingwear of
Boston Celebrates Grand Opening of East Boston Store
Local Manufacturer Hosts Day Bursting With
All-American Festivities and Discount on Purchases
(EAST BOSTON - October 26, 2011)
Sterlingwear of Boston,
the sole manufacturer of the official U.S. Navy Peacoat and other
fashionable outerwear for the commercial marketplace, will celebrate
the grand opening of its third retail store located at its
manufacturing and corporate headquarters at 175 William F. McClellan
Highway in East Boston on Sunday, October 30, 2011 from 11AM to 2PM
– rain or shine.
In honor of its American-made heritage, Sterlingwear of Boston will
host an all-American party. Festivities include free grilled hot
dogs and burgers, an apple pie contest, a blueberry pie-eating
contest, and a Halloween costume contest for children. Romeo from
Kiss 108 will entertain live with music, games and giving away
prizes. (PDF Flier
for Event)
A collection of custom-built motorcycles will be on
display. All purchases made in the store that day will receive a
thirty-percent discount.
“Our new store opening is an important part of our overall strategic
plan to showcase the quality products that Sterlingwear of Boston
produces right here in East Boston,” said Jack Foster, Director of
Marketing and Sales, Sterlingwear of Boston. “The East Boston store
will create new jobs for the area, have a meaningful impact on
manufacturing operations, and offer quality outerwear for the
greater Boston area.”
Sterlingwear of Boston, in its third generation of leadership, is an
all-American story of success. The company started as Viking
Clothing in 1965 by Lorenzo Fredella and his two sons, Frank and
Anthony. At that time, the primary work consisted of cut and sew
operations for other clothing manufacturers and retailers. In 1968
it was contacted by the U.S. Government to produce peacoats for the
U.S. Navy. The contract to produce peacoats for the U.S. Navy
propelled the company into a new and successful direction.
For over 45 years, Sterlingwear of Boston has produced the peacoat
for the U.S. Navy, as well as other outerwear and dress uniforms for
all branches of the armed forces. The decision to start offering a
commercial line of outerwear was formulated in 2000 and has since
expanded to include e-commerce, wholesale, and retail stores.
Frank Fredella, Sterlingwear of Boston President and CEO stated, “It
is important to me personally to keep jobs here in Boston,
especially for those loyal employees who have worked for
Sterlingwear over many years. They are like family to me and I
appreciate the skill and craftsmanship that they display every day
in the products that they produce.”
Sterlingwear of Boston’s two other retail stores are located in the
Pheasant Lane Mall in Nashua, NH and the South Shore Plaza in
Braintree, MA.
“We hope to continue our expansion of retail stores throughout the
New England region and beyond,” added Foster.
About Sterlingwear of Boston, Inc.
Sterlingwear of Boston, Inc. has been the manufacturer of the
official US Navy peacoat for over 40 years. Based in East Boston,
MA, the company is in its third generation of leadership. The
family-owned and operated business has evolved into a progressive
manufacturing company employing over 300 men and women in the New
England area. In addition to serving the needs of the military,
Sterlingwear of Boston designs and manufactures a commercial line of
fashionable outerwear for men, women and children, which is sold
through independent specialty retailers and department stores
nationwide. Products are also sold in its Sterlingwear of Boston
retail stores in East Boston, MA, Braintree, MA and Nashua, NH; and
also online at www.sterlingwear.com.
Source: Sterlingwear of Boston
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